The Oscar brand appeals to the price-conscious consumer. The customer is mature.
The collection combines the classic basic styles of good quality with extremely competitive prices.
The traditional expression of the collection appeals to a wide target group of mature men, who wants to be well-dressed at a reasonable cost.
Oscar collection is medium level quality – but aggressive prices and high profit for shops.
Target Group Age
Age +35
Fabrics
Mix fabrics and natural fabrics
Collections
2 yearly collections containing aprox. 50 styles
Web page
www.toejeksperten.dk
"Exclusively for Tøjeksperten"